"General Manager Jeff Colburn acknowledged that several issues could have been communicated more effectively, stating, 'We recognize the importance of clear communication, especially during challenging conditions.'"
"Colburn explained the confusion regarding the gondola's opening time, saying, 'Guests were informed that loading would begin between 11 and noon, but we understand that some interpreted this as starting at 11.'"
On March 13, 2026, Silver Mountain, Idaho experienced a severe winter storm that caused operational delays due to a fallen tree on the gondola. After avalanche mitigation efforts, two skier-triggered avalanches occurred, prompting the ski area to cease operations for the day. General Manager Jeff Colburn issued an open letter acknowledging communication issues regarding the gondola's status and outlined steps for better preparedness in future adverse conditions. Power outages further complicated the situation, delaying the gondola's opening and leading to confusion among guests.
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