"In a sign of just how crassly commercialized this summer's World Cup games in Santa Clara are going to be, the World Cup ticket lottery begins on Wednesday, but you're only allowed to enter the first round of the lottery if you're a Visa customer. We are just about nine months from the first World Cup games at Levi' Stadium."
"But as that station also points out, you can only get into the lottery if you're a Visa card holder. Oh wait, according to a FIFA press release, that lottery is only open to "qualifying Visa cardholders. What qualified means is not explained. But if you only have a Mastercard, then sorry sucker, you can't enter the ticket lottery until December."
"The countdown to FIFA World Cup 26 starts now, and lucky Visa cardholders get the first shot, Visa Chief Marketing Officer Frank Cooper III said in that release. Through our partnership with FIFA, we're proud to help fans take the first step toward the stadiums offering a chance at early access to tickets and the peace of mind that comes with secure, seamless payment. This is where the road to the FIFA World Cup begins and it starts with Visa."
The World Cup ticket lottery begins with an early round restricted to Visa cardholders. The early lottery runs September 10 at 8 am PT through September 12 at 8 am PT. Only "qualifying Visa cardholders" are eligible, but the definition of qualifying is not explained. Non-Visa customers cannot enter the ticket lottery until December, with a general ticket lottery opening on December 5. Levi's Stadium will be temporarily renamed San Francisco Bay Area Stadium because FIFA sponsorship rules prohibit corporate names that are not official FIFA sponsors. Visa presents the early access as part of its FIFA partnership and secure payment benefits.
Read at sfist.com
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