"America, we have been repeatedly told, is ready for this, primed and hungry for Fifa's billion-dollar event."
"Instead, as the Club World Cup builds towards Saturday's opening night, Lionel Messi's Inter Miami versus Al Ahly, this is a tournament that exists at the fringe of America's densely packed attention economy."
The Club World Cup, touted by Gianni Infantino as football's potential "Big Bang," is struggling to resonate within the U.S. sports landscape. Despite claims that America is eager for the tournament, observations on the ground suggest a lukewarm reception with minimal buzz. The match featuring Lionel Messi's Inter Miami may draw interest, but overall, local enthusiasm is tepid, with many unaware of the event. International news has trickled in, yet it mostly reflects a backdrop of indifference and sporadic excitement, highlighting the challenges of engaging a busy audience in a saturated sports market.
Read at www.theguardian.com
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