Scottie Scheffler's victory at the Open Championship does not align with efforts to expand golf's audience, influenced by various entities claiming to promote the sport. The launch of LIV Golf by the Saudi Public Investment Fund aimed to grow the game, as did initiatives by the PGA Tour. Yet, Scheffler remains largely indifferent to these trends and focuses on personal fulfillment rather than social media or public appeal. His recent win cements his status as a dominant player, though he places more value on family and personal connections than on golf's growth.
When the Saudi Public Investment Fund launched LIV Golf, a PGA Tour rival, in 2022, Mohammed bin Salman's employees talked about their desire to grow the game.
Scheffler, who just turned 29, isn't very online. His only viral moment this week, in winning the Open Championship in Northern Ireland, was a moment at his pre-tournament press conference.
Scheffler does not find a lot of fulfillment in his own golf, let alone in growing the game. He draws satisfaction from family instead.
Scheffler had already earned the designation of 'most dominant player since Tiger Woods,' but his dominance at Royal Portrush means we can use broader language.
Collection
[
|
...
]