Michelob ULTRA is reinforcing its dedication to soccer by becoming the Official Beer Sponsor of the FIFA Club World Cup 2025 in the U.S. The brand plans to engage fans through unique experiences, in-stadium activations, and promotional packaging. With global ambassador Lionel Messi starring in a new ad campaign, Michelob aims to elevate the soccer-watching experience during this significant tournament and the upcoming 2026 FIFA World Cup. Limited-edition designs and in-broadcast innovations will also enhance brand visibility among passionate soccer fans.
This summer Michelob ULTRA will continue our legacy of uniting beer and sports to create unforgettable moments of celebration for fans across the country.
We're in the golden age of soccer in the United States, and Michelob ULTRA has the unique privilege of being in the hands of the sport's most passionate fans.
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