"Women's football is no longer just tracking progress but witnessing a breakthrough, with projections indicating a 38% growth in the global fan base by 2030."
"Investors recognize the untapped potential in women's football, with sponsorship deals tripling for the 2023 Women's World Cup compared to 2019."
A report by Nielsen Sports and PepsiCo predicts that women's football will rise to the top five global sports by 2030, with a projected 38% increase in fans, reaching over 800 million—60% of whom will be women. The global broadcast audience is expected to grow by 30% in major tournaments, and while sponsorship deals have increased significantly, most budgets still favor men's football. This momentum indicates a unique opportunity for investment as women's football gains popularity and influences purchasing decisions in households.
Read at ESPN.com
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