"What should be stories about innovation, resilience, market disruption, and leadership have increasingly been flattened into a single, repetitive narrative: DEI. Not the company's business model. Not the founder's vision or entrepreneur journey. Not the problem being solved or the customers being served. Just DEI. And it's often framed through the lens of rollbacks, political backlash, or cultural controversy."
"My company, Brennan Nevada Inc. New York City's first and only Black-owned tech PR agency, has been able to witness this firsthand through my daily interactions and interviews with members of the media. I've prioritized spending more time and conducting the necessary due diligence that preps my clients on how to engage, navigate, or just not participate in the same DEI obsessed interview."
DEI framing has become the default lens for covering Black-owned businesses, flattening stories of innovation, resilience, market disruption, leadership, and business models into a single narrative. Journalists increasingly pose repetitive DEI-focused questions about rollbacks, political backlash, and corporate pullbacks, while leaving core business questions unasked. The political climate since the Trump administration accelerated this pattern. Black-owned companies are often treated as DEI case studies rather than companies; founders are framed as symbols and success becomes secondary. Brennan Nevada Inc., New York City's first and only Black-owned tech PR agency, prepares clients through due diligence to engage with or avoid DEI-obsessed interviews.
Read at Fast Company
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