In a notable legal escalation, BYD has filed lawsuits against 37 influencers in China, alleging defamation through their content. The automaker's approach underscores a more aggressive stance toward managing brand reputation, establishing a 'News Anti-Fraud Office' that encourages public reporting of potentially damaging remarks about the company. This shift is framed by substantial financial incentives for tips concerning defamation, a practice less common in the West. The cases highlight the challenges influencers face in content creation while fetching significant penalties from corporations like BYD.
The growing legal aggression of BYD towards influencers in China highlights the automaker's campaign against perceived defamation, harking a major shift in brand reputation management.
BYD's establishment of a 'News Anti-Fraud Office' that incentivizes public tip-offs on influencers indicates an unprecedented escalation in brand protection efforts within the automobile industry.
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