Caught in the Act: How Students Perform Identity in Cape Town's Digital Culture
Briefly

The article explores Cape Town's social dynamics, where meeting new people resembles collecting characters influenced by social media. It highlights how interactions are often rehearsed performances, shaped by trends and online personas. In this 'Age of Influence', the content we consume affects our decisions and social interactions. The push for clout and curated experiences shapes how worth is perceived, leading to FOMO and a desire to emulate influencers. The story encourages readers to reflect on their authentic selves amid these performances.
"In 2025, we're living through the Age of Influence, where feeds are flooded with curated glimpses into lifestyles only content creators can afford."
"Social media has become the stage where individuals, from influencers to friends, perform their lives, driven by the need for validation through online interactions."
Read at Her Campus
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