"With clearer guidance, the deprioritization of non-original content, and new tools, the platform is strengthening support for original creators. These changes appear to be paying off. Views and time spent watching original Reels roughly doubled in the second half of last year."
"On the impersonation front, Facebook removed over 20 million accounts in 2025 that were impersonating large content creators. Impersonation reports related to large creators also dropped by 33 percent."
"Over the past couple of years, Facebook has introduced new creation tools, protections, and monetization opportunities to attract creators. No single feature will retain and attract creators on its own, but the platform's combined initiatives, especially those that improve reach, discovery, and earnings, are likely to appeal to creators."
Facebook strengthened its creator ecosystem through clearer guidance, deprioritization of non-original content, and new tools. Original Reels views and watch time roughly doubled in the second half of the previous year. The platform removed over 20 million accounts impersonating large content creators in 2025, with impersonation reports declining by 33 percent. Facebook introduced creation tools, protections, and monetization opportunities to attract and retain creators. Combined initiatives addressing reach, discovery, and earnings appeal to creators more effectively than individual features alone.
Read at Lindsey Gamble
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