"You're always following audiences as a creator and so this doesn't fix it. I love Facebook and I love Meta and what they do, but this feels like a bit of a desperate move. Facebook has not been a priority for the best part of a decade."
"The reality is people go on the platforms before they go for the creators. They'll probably also get that same content on TikTok, on Instagram, on the other platforms that they're actually spending time on."
Facebook launched the Content Fast Track programme, offering established influencers $3,000 monthly to post on the platform, with smaller creators earning up to $1,000. The scheme targets creators with over one million followers on TikTok, YouTube, or Instagram and requires posting 15 reels monthly. Currently available only in the US and Canada for three months, the programme is part of Meta's broader creator monetisation efforts, which distributed nearly $3 billion in 2025. However, content creator managers argue the initiative may be ineffective, as audiences prioritize platforms where they already spend time rather than following creators to Facebook, making financial incentives insufficient to reverse the platform's long-standing decline among both creators and users.
#facebook-creator-incentives #influencer-monetisation #social-media-strategy #content-creation-economy
Read at www.bbc.com
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