"Just four days before the official kick-off of the Tokyo Summer Olympics, Facebook has launched a new global ad campaign that showcases stories of how Facebook communities and technologies have helped bring together passionate skateboarders and skateboarding fans from across the globe - and advanced the sport itself."
""Facebook is proud to celebrate skateboarding and its athletes around the world, as the sport takes the global stage in Tokyo for the first time," said Andrew Stirk, Facebook's vice president of global company marketing, in a statement today. "Skateboarding is a grassroots sport and culture, centered around connection and community. This work celebrates the authentic stories of skaters using our platforms to find each other, broaden the culture, and push the sport forward.""
Facebook launched a global multichannel ad campaign days before the Tokyo Summer Olympics to showcase how its platforms connect skateboarders and fans and advance skateboarding. The campaign runs during NBC's Olympic coverage and promotes the idea that users can 'change the game' using Facebook technologies. Creative spans Facebook, Instagram, Facebook Blue App and Oculus and includes four films, one directed by FKA Twigs. The campaign highlights skateboarding as a grassroots sport centered on connection and community. More than 34 million Instagram users follow skateboarding creators, and Facebook hosts skateboarding groups totaling over 5.7 million users.
Read at The Drum
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