Meta is implementing measures to enhance Facebook's Feed experience by addressing spammy content and impersonation. In the first half of 2025, they took action against 500,000 accounts for spammy behaviors, including demoting their comments and limiting monetization. The platform also removed 10 million profiles impersonating content creators. Going forward, Facebook will penalize accounts that reuse others' content without transformation or credit, reducing their visibility and access to monetization programs. These gradual changes aim to boost original voices and improve the user experience.
In April, Meta implemented changes aimed at improving the Feed experience by reducing spammy content tactics used to boost views and monetize inauthentically.
Meta took action on 500,000 accounts engaged in spammy behavior during the first half of 2025, applying measures ranging from demoting their comments to preventing monetization.
Accounts that repeatedly reuse others' videos, photos, or text posts without proper transformation or credit will lose access to Facebook's monetization programs.
Facebook will reduce the visibility of duplicated videos to ensure original creators can receive the visibility they deserve.
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