""The draft is consistently one of the top five to 10 social moments of the year," says Ian Trombetta, the NFL's senior vice president of global social and influencer marketing. "Obviously we're in a World Cup year, so there's going to be some nuance there, but in a normal year the draft lands inside the top five.""
"On TikTok during the draft last year, 30% of the reached audience was female, and 44% were 18-24, significantly younger and more female than the league's reach during the NFL regular season."
The Las Vegas Raiders selected Indiana University quarterback Fernando Mendoza as the first overall pick in the 2026 NFL Draft, marking the start of an exciting three-day event. This period is characterized by optimism among fans, with no wins or losses to consider. Last year's draft attracted around 600,000 attendees and averaged 13.6 million viewers on TV and digital platforms. The NFL's social media presence during the draft has also surged, with over 500 million views, reflecting a younger and more diverse audience compared to the regular season.
Read at Fast Company
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