"On Facebook, content creators will be able to link their affiliate accounts they have with brands and tag products in Reels and photos. Approved products will be attached directly to content in the form of a floating bubble that viewers can click directly."
"On Instagram, influencers will be able to load up to 30 shoppable products into a single Reel. Creators will be able to copy and paste their own affiliate links for individual items directly."
"The new features will be convenient for anyone profiting from affiliate revenue. For everyone else, it will likely make the platforms feel even more like a shopping mall."
"The new shopping features come a few weeks after a dustup in which influencers caught Instagram adding shopping links to their content without their permission."
Meta is introducing shopping links in Instagram and Facebook posts, allowing content creators to link their affiliate accounts and tag products directly. On Facebook, approved products will appear as clickable bubbles, starting with Amazon, Temu, and eBay. Instagram allows influencers to add up to 30 shoppable products in a Reel, with the requirement that items are registered in Meta's commerce catalog. These features aim to streamline affiliate revenue generation, but may also make the platforms feel more commercialized, similar to TikTok Shop.
Read at The Verge
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