"Instagram is one of Meta's main moneymakers, accounting for over 35% of revenue last year, with revenue projected to reach $71 billion by 2025."
"The Instagram Plus subscription will allow users to view Stories anonymously, raising privacy concerns while also providing insights on how many times their Stories have been rewatched."
"Meta confirmed that tests for the Instagram Plus subscription are taking place in several markets, including Mexico, Japan, and the Philippines."
Instagram, with 3 billion monthly active users, is a key product for Meta, contributing over 35% of its revenue. Revenue from Instagram is projected to reach $71 billion by 2025, up from $32 billion in 2021. Although primarily funded by advertising, Meta is testing an Instagram Plus subscription that includes features like anonymous Story viewing and insights on Story rewatch counts. These features raise privacy concerns and could facilitate stalking, as confirmed by Meta's testing in select markets including Mexico, Japan, and the Philippines.
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