""If you look at the last few years, almost all of our growth has been driven by DMs, Reels, and recommendations," Mosseri said in an Instagram video. "Because of that, we're going to continue to focus on those products and reorient the app more around DMs, Reels, and recommendations over the next couple of months." In the next few months, Mosseri said, Instagram will test a way for users to fine-tune the algorithm that recommends content on Reels - later, this feature may extend to other feeds on Instagram."
"Based on your activity, Instagram may decide to show you content around topics like college football, film photography, and chess, for example - but if your favorite team is struggling and you're growing weary of college football reels, you can remove that topic from your algorithm. Instagram also plans to edit the bottom navigation bar of the app to replace the button for uploading content with a more direct link to your DMs."
Instagram reached 3 billion monthly active users, up from 1 billion in 2018. Recent growth has been driven primarily by direct messages, Reels, and recommendation features. Instagram plans to reorient the app around DMs, Reels, and recommendations over the coming months. The platform will test controls allowing users to toggle topics the algorithm associates with their interests, starting with Reels and potentially expanding to other feeds. Users will be able to remove specific topics from recommendations. Instagram also intends to change the bottom navigation to surface DMs more directly. Some users express frustration over reduced emphasis on photos and content from people they already follow. Meta faces legal scrutiny related to past acquisitions that has surfaced internal tensions between Facebook and Instagram.
Read at TechCrunch
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