McDonald's CEO's awkward taste test sparks mocking online: His aura screams kale salad'

"In the clip, which was posted in February but went viral over the weekend, Kempczinski talks about how much he loves the new Big Arch burger, which he calls the product an unusual moniker for a sandwich. Kempczinski then goes on to describe the new menu offering, which consists of two quarter-pound beef patties, three slices of melted white cheddar cheese, crispy onions and a signature Big Arch tangy sauce."

"He then sheepishly looks around the burger, saying: I don't even know how to attack it, there's so much to it. Finally, he takes a small bite of the burger, and proceeds to show the camera the small indentation he made. Commenters on the video were quick to call out the apparently forced nature of the video."

"One wrote, Man's aura screams kale salad. Another said, That was the smallest first bite I've ever seen. A third commenter mocked Kempczinski's usage of corporate lingo in the video: It scares me when you call the food product. A Reddit user offered some advice: If McDonald's cares about its future, they need to make sure [Kempczinski is] anywhere but in front of a camera."

McDonald's CEO Chris Kempczinski attempted to connect with social media audiences by filming himself tasting the company's new Big Arch burger. The video, posted in February but going viral recently, showed Kempczinski appearing uncomfortable and uncertain about how to eat the sandwich. He took a notably small first bite and displayed minimal enthusiasm for the product. Social media users and online commenters quickly criticized the video as forced and inauthentic, with many suggesting his body language and demeanor indicated he did not genuinely enjoy the burger. Critics mocked his corporate language, his awkward presentation, and questioned whether he should appear in promotional content. The Big Arch burger, featuring two quarter-pound patties, cheddar cheese, crispy onions, and signature sauce, launched nationwide on March 3.

Read at www.theguardian.com