Recent insights from Facebook suggest that users should add links in the first comment of their posts rather than in the body text to enhance visibility. Despite observations confirming this trend, some users still prefer to include links directly but alter their display. Meta's Widely Viewed Content Report indicates that posts lacking external links significantly dominate visibility, with 97.3% of views going to such content. This shift reflects algorithmic changes favoring in-app engagement over external links.
Currently, 97.3% of all post views on Facebook (in the U.S.) go to updates that don't include a link to a source outside of the app.
Many high-performing publishers on Facebook are currently adding links in the first comment, alongside a strong image in the main post.
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