"Meta has sued the people and groups behind three scam operations that used images and deepfakes of celebrities to lure users to scam websites. According to the company, the three entities were based in China and Brazil and targeted people in the US, Japan and other countries. The ads promoted fraudulent investment schemes and fake health products."
"So-called "celeb bait" ads have been a long-running issue for the company. Engadget has previously documented celeb bait scams on Facebook, including ones that frequently use Elon Musk and Fox News personalities to hawk fake cures for diabetes. The Oversight Board has also criticized the company for not doing enough to combat such scams."
"Meta says that "because scam ads are designed to look real, they're not always easy to detect." The company also noted that it has now enrolled "more than 500,000" celebrities and public figures into its facial recognition system that's meant to automatically detect scam ads using the faces of famous people."
Meta has filed lawsuits against scam operations based in China and Brazil that used manipulated images and deepfakes of celebrities to deceive users into fraudulent schemes. The fraudulent ads promoted fake investment groups and unapproved healthcare products across multiple countries including the US and Japan. Meta acknowledged that celebrity-based scam ads remain a persistent problem on its platform, noting their realistic appearance makes detection difficult. The company has enrolled over 500,000 celebrities and public figures into its facial recognition system to automatically identify such scams. This action follows increased scrutiny of Meta's advertising practices, including reports that scam-related ads may represent up to 10 percent of the company's ad revenue.
#meta-fraud-enforcement #celebrity-deepfakes-and-scams #social-media-advertising-fraud #facial-recognition-technology #investment-scheme-scams
Read at Engadget
Unable to calculate read time
Collection
[
|
...
]