"I have not seen another brand where there are communities waiting, or a pop-up event in L.A., willing to camp out overnight for 14 hours in line - not just for product, but to buy into the entire lifestyle."
E.L.F. Beauty made headlines by acquiring Hailey Bieber's beauty brand Rhode for $800 million, with an additional $200 million contingent on growth. Despite just 10 products and launching less than three years ago, Rhode reported impressive sales of $212 million. Hailey Bieber's strong social media presence and celebrity connections played a crucial role in the brand's success and appeal. The move surprised many in the beauty industry, as other well-established brands were also up for sale but had not achieved similar success. Bieber will remain involved as chief creative officer and strategic adviser.
Read at MSNBC.com
Unable to calculate read time
Collection
[
|
...
]