"Snap is the latest social media company to launch its own take on the glitz and glam. The Snappy Awards Show will be held at the company's headquarters on March 31. Comedian and content creator Matt Friend will host the event."
"Snapchat has been adding more tools for influencers to build audiences, most recently launching individual creator subscriptions. An awards show seems to be part of that same agenda, spotlighting popular personalities from many different fields."
"There will be Snappys handed out for categories such as Spotlight MVP, Best Storyteller and Breakout Creator of the Year, plus awards for collaboration, cultural impact and success in single subjects."
Snapchat introduced the Snappy Awards Show, held at company headquarters on March 31 and hosted by comedian Matt Friend. The event recognizes popular personalities across multiple fields with awards including Spotlight MVP, Best Storyteller, Breakout Creator of the Year, and categories for collaboration, cultural impact, and subject-specific success. This awards show aligns with Snapchat's broader strategy to support creators, following recent launches of individual creator subscriptions and other creator-focused tools. The initiative reflects a growing trend among social media platforms to celebrate their most popular users, with TikTok having hosted its inaugural US awards show the previous year.
Read at Engadget
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