"While the main feed is built for discovery and curated content, stories are built for connection. For local businesses like bakeries, cafes and restaurants, this distinction isn't just a technicality; it is a direct line to the consumer's daily routine."
"We advise our clients to capture the sensory moments: croissants, cookies and pies all coming out of the oven, with a focus on the steam rising; the preparation of a cappuccino, from the audible grinding of the beans to the creamy frothing of the milk; or the marinating of a steak in advance of the night's meal."
"By the time a professional is sitting at their desk at 10 a.m., scrolling through Instagram, they haven't just seen an ad for a bakery; they have participated in the birth of a fresh pastry."
Social media stories offer local businesses like bakeries, cafes, and restaurants a strategic advantage over traditional feed content by prioritizing connection over discovery. Stories remain largely immune to algorithm volatility that affects main feeds. The strategy involves sharing daily behind-the-scenes videos capturing sensory moments—croissants emerging from ovens with steam, coffee bean grinding, milk frothing, and steak marinating. This content engages audiences during their morning routines, creating cravings before customers visit establishments. By positioning stories as part of daily rituals rather than advertisements, businesses transform passive viewers into motivated consumers who have mentally participated in food preparation before arrival.
#social-media-stories #local-business-marketing #food-and-beverage #algorithm-resistant-strategy #sensory-content-marketing
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]