"In January of 2015, Chipotle employee James Kennedy tweeted something negative about his job. The moment he tweeted, he broke Chipotle's corporate policy forbidding employees to post about the company on social media. And while Kennedy's tweet was negative in tone, Chipotle and other brand's social policies cover all social media activity, whether you tweet, post or snap something good or bad. As a result of this tweet, he was fired."
"In March of this year, a Federal ruling found Chipotle's social media policy violated the National Labor Relations Act and ordered Chipotle to offer Kennedy his job back and pay him back wages. Well, the situation Kennedy found himself in is a lot more common than you might think. "How many companies are shutting down social media in their own companies?" asked Ted Rubin. "Let's think about how ridiculous that is." Ted's right."
"We have seen a lot of companies with a social media policy of "No." No tweeting. No posting. No snapping. Some brands are taking a reactive stance, making decisions based out of fear and loss of control of the brand message. In reality, companies don't own and drive brand messaging anymore; customers do-and as we see in the Chipotle example, employees do, too."
A Chipotle employee was fired in January 2015 after tweeting negatively, having violated a corporate policy that forbade any employee social media posts about the company. A federal ruling in March found that policy violated the National Labor Relations Act and ordered reinstatement and back pay. Many companies respond to fear of losing control with blanket bans on employee social activity. In the U.S., about 60 million employees choose to discuss employers online; a Mindshare survey found 66% are advocates yet 74% feel they miss company content. Companies that enable employee social sharing can strengthen brand reach and employee digital presence.
Read at The Drum
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