Influencer culture has transformed over the past decade, becoming a key part of American life across fashion, fitness, and politics. Summer trends include terms from "Love Island" and nutrition fads like carb cycling. Influencers are now recognized as professionals, highlighted by lists such as TIME's Digital Creator's List. A survey revealed that 92% of Americans follow at least one influencer category, with food and health categories being the most popular. Demographic factors like age and gender affect which types of influencers are followed the most.
Influencers have evolved from an Instagram fad to a bona fide profession, marketing strategy, and new class of celebrity, underscoring their growing impact on various cultural sectors.
92% of Americans, nearly all Gen Z, follow at least one influencer category, impacting their lives significantly. Food and health influencers are the most followed.
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