"Meta is rolling out new affiliate tools that let creators tag items directly inside posts and Reels, which means more recommendations will show up right where you're already scrolling."
"On Instagram, creators can now add up to 30 items to a single Reel using affiliate links or products pulled from brand catalogs."
"Buying used to mean leaving the app and tracking down a link. Now the item appears within the content, often just one step away from checkout."
Meta is enhancing the shopping experience on Instagram and Facebook by allowing creators to tag products directly in their posts and Reels. This integration enables users to discover and purchase items without leaving the app. On Instagram, creators can tag up to 30 items in a single Reel, while Facebook features clickable banners on posts and videos. This shift simplifies the buying process, reducing the steps needed to make a purchase and broadening the range of products available through partnerships with brands like Amazon and Shopee.
Read at Digital Trends
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