"The deal brings four of the largest B2B review sites under a single roof and signals a shift toward unified, AI-driven software recommendation and buying experiences. According to the announcement, the combined business will include roughly six million verified customer reviews and tap into an audience of more than 200 million annual software buyers. G2 said it expects the transaction to close in the first quarter of 2026, subject to standard regulatory and closing conditions."
"G2's leadership frames the agreement as a response to fragmentation in the software buying journey. By consolidating multiple review databases and audiences, the company aims to streamline discovery for buyers and expand demand-generation tools for vendors. In a public post, G2's CEO described the integration as building "the trusted data foundation for B2B software in the age of AI," with deeper buyer intent signals and a more consistent taxonomy across categories."
G2 agreed to acquire Capterra, Software Advice, and GetApp from Gartner, consolidating four major B2B review sites into a single platform. The combined business will include roughly six million verified customer reviews and reach more than 200 million annual software buyers. G2 expects the transaction to close in the first quarter of 2026, subject to regulatory and closing conditions. The acquisition aims to reduce fragmentation in the software buying journey by unifying review databases and audiences, streamlining discovery, expanding demand-generation tools for vendors, and integrating AI across search and recommendation workflows. Gartner divested the properties to refocus on core research and advisory operations.
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