"When you first pictured becoming a product manager, you probably didn't imagine pushing the same release notes filled with "bug fixes and minor improvements." The appeal of product management lies in solving problems by shipping great products and features. But this reveals a fundamental product development challenge: when to stick with small, steady updates and when to rebuild your product with a fresh vision."
"The world of mobile phones provides a useful metaphor. Samsung and Apple release new phone models every year that often seem barely any different than the previous versions. Meanwhile, users complain online about being starved for innovations. The companies resist drastic changes because the stakes are enormous: alienating millions of loyal buyers for a gamble that might not pay off."
Product management frequently gravitates toward small, steady updates that emphasize bug fixes and minor improvements rather than bold reinvention. Software's ease of deployment makes iterative changes safe, predictable, and appealing, which can bias teams toward incremental technical fixes instead of meaningful product evolution. Large incumbents often avoid drastic change to prevent alienating loyal users, but innovation attracts attention and users, and missing the right moment to deliver a bold update can cost significant market share. Incremental strategies succeed when a product's core offering remains relevant, as illustrated by Slack's growth from an internal communication solution.
Read at LogRocket Blog
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