The experimental phase is over: Atlassian bets on DX to deliver AI ROI
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The experimental phase is over: Atlassian bets on DX to deliver AI ROI
"All too often when it comes to AI, enterprises get stuck in a sort of experimentation limbo as deploying AI tools that deliver tangible ROI continues to be a struggle. Atlassian aims to get them over that hurdle with its definitive agreement to acquire DX, an analytics platform that helps enterprises track their engineering teams' performance and identify bottlenecks in development and deployment."
"The DX platform was developed to help engineering leaders measure, benchmark, and improve developer productivity. Its tools will fit into Atlassian's " System of Work " platform, which is designed to speed up processes by connecting business, service, product, leadership, and software teams across an enterprise. According to the company, DX's integration into Atlassian's software development lifecycle (SDLC) will help customers measure AI adoption and impact, pinpoint and address bottlenecks, and gain visibility into developer experience, productivity and system health."
Enterprises frequently remain stuck in AI experimentation limbo because deploying AI tools that deliver tangible ROI remains difficult. Atlassian acquired DX, an analytics platform that tracks engineering team performance and identifies development and deployment bottlenecks. DX integration will embed observability into Atlassian's System of Work and software development lifecycle to measure AI adoption and impact, pinpoint and resolve bottlenecks, and surface developer experience, productivity, and system health metrics. The combined offering creates an all-in-one stack combining collaboration, project management, and developer productivity measurement, complementing investments in Bitbucket Pipelines, Rovo Dev, Jira, Bitbucket, Compass, and AI-browser efforts.
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