7 fastest-growing business trends in retail and e-commerce
Briefly

The retail and e-commerce sectors are thriving despite economic challenges, creating entrepreneurial opportunities, especially for those who can adapt to consumer expectations. Notable trends include the rise of K-Beauty and J-Beauty products, which lead the U.S. cosmetics market, alongside the booming secondhand market projected to reach $350 billion by 2028. Business opportunities abound in these sectors through innovative approaches such as subscription services, marketplace platforms, and consumer education, particularly around sustainability and wellness products, which continue to gain popularity.
The retail and e-commerce sectors present significant entrepreneurial opportunities despite global economic shifts and geopolitical uncertainties, particularly for innovative businesses meeting evolving consumer needs.
Korean cosmetics alone ranked first in the U.S. import cosmetics market share in 2024, capturing 22% of the market with a value of $1.4 billion, indicating strong interest in Asian beauty products.
The global secondhand apparel market is projected to reach $350 billion by 2028, driven by sustainability and economic shifts, emphasizing the demand for vintage and unique goods.
Retail beauty entrepreneurs can tap into the market for Asian beauty products through subscription boxes, marketplace strategies, personalized shopping services, and consumer education workshops.
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