"If you do what's in those books, and you are going after the B2B market, I guarantee you, you will be 10 times better off than any other startup that is just starting from scratch. You will have a way to think about markets, disruption, what incumbents are vulnerable, and which ones aren't. If you really deeply internalize them, you will be so much better off."
"I know solo founders, that will happen for sure, but just try and grab one friend. They could be the least technical friend of all time. Just be in the grind with somebody because you're going to have more fun. You're going to see through more difficult times together. So have a team that you really are excited to work with to kind of get through anything."
Founders should read The Innovator's Dilemma, Crossing the Chasm, and Blue Ocean Strategy to gain frameworks for markets, disruption, and incumbent vulnerabilities. Applying these frameworks can make early B2B startups markedly more effective and better positioned against competitors. Founders should assemble a committed founding team, ideally at least one partner, to share the workload, sustain morale, and persist through difficult periods. Founders have a limited window to leverage the AI boom and should move quickly to launch and scale companies while the opportunity remains favorable. Internalizing these approaches supports clearer go-to-market choices and strategic advantage.
Read at Business Insider
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