"Dating app usage is falling, with more and more users viewing it as a chore rather than a chance to find love. Bumble, the app famous for having women make the first move, is far from immune to the dating downfall. So it comes as no surprise that the company is leaning into one of its other pillars: friendship. Bumble has launched a new BFF app for what it describes as "The Great Friennassance.""
"The standalone app, which is available for U.S. users, includes a lot of similar features of the dating app, such as interest-based matching, photo prompts, and customizable profiles. It also includes a Groups area that uses technology from Geneva, a group and community app, to create spaces where people can discuss shared interests and find events in their area. Bumble purchased Geneva last year."
""From the beginning, our mission has been to help people build relationships that matter. Seeing how members use BFF to create deep, lasting friendships reminds us that what people really crave is belonging," Whitney Wolfe Herd, founder and CEO of Bumble, said in a statement. "With BFF's focus on communities, we're making it possible not just to meet someone-but to truly find your people.""
Dating app usage is falling as many users treat it as a chore rather than a path to love. Bumble is pivoting toward friendship and launched a standalone BFF app branded as "The Great Friennassance." Research commissioned by Bumble found 55% of 18- to 35-year-olds seek more local friends and one in four want friends they can bring to events. The new app mirrors dating features like interest-based matching, photo prompts, and customizable profiles, and adds a Groups area powered by Geneva technology for community discussions and local events. Bumble purchased Geneva last year. Bumble previously offered BFF features in 2016 and a "Bumble for Friends" app in 2023. The company has also experienced leadership changes, layoffs, and operational shifts.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]