"Elite Media transformed its commitment to community support into tangible action by launching the Keep It 100 pitch competition, distributing $100,000 among five Black-owned businesses during an event that celebrated innovation and cultural impact. The Harlem-based advertising agency drew from its own funds to create the prize pool, challenging industry peers to follow suit in supporting entrepreneurs who contribute meaningfully to their communities."
"MADE emerged as the competition's grand prize winner, securing $50,000 to advance its mission of protecting Black creativity through verification systems. The platform addresses a growing need for authenticity and attribution in creative industries where cultural appropriation remains a persistent concern. Founder Tommy Johnson accepted the award from Chris Crawford, who serves as both Elite Media's founder and CEO while also participating as a competition judge."
Elite Media launched the Keep It 100 pitch competition and distributed $100,000 among five Black-owned businesses, using agency funds to create the prize pool. The final event took place October 17 during The One Club's Where Are All the Black People Conference in New York City, where finalists presented diverse business models serving Black communities. MADE won the $50,000 grand prize to advance a verification system protecting Black creativity and ensuring attribution, recognition, and compensation. Founder Tommy Johnson accepted the award. Four other finalists received $12,500 each to scale operations and expand community impact.
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