"It's pretty rare for an industry to go from zero to Mach speed in just a few years, but that's exactly how it's gone for rideshare services. Since the first peer-to-peer rideshare service launched in 2012, well over a billion people have climbed aboard. Today we'll dive deep into this phenomenon with a case about Lyft, long the challenger in the ridesharing industry."
"They faced a choice: double down on product innovation, reinvest in a neglected brand, or simply shore up operations after years of crisis. With a new leader at the wheel, the firm was at a crossroad that called for bold, decisive leadership. Today we'll unpack the case, discuss how boldness shapes corporate strategy and leadership, and explore what it takes to turn courage into a competitive advantage."
"Ranjay Gulati's work explores leadership and strategic challenges for building high-growth organizations in turbulent markets. His new book, How to Be Bold: The Surprising Science of Everyday Courage explores how individuals and organizations can cultivate courage, reframe fear, and act boldly in the face of uncertainty. In many ways, Lyft's story provides a rich backdrop to test these ideas in action."
Rideshare services surged rapidly after 2012, reaching over a billion riders and transforming urban transportation. Lyft operated as a persistent challenger confronting strategic options: intensify product innovation, rebuild a neglected brand, or stabilize operations following extended crises. Leadership changed at a pivotal moment, placing pressure on executives to make bold, consequential choices to secure growth and competitive differentiation. Courage and strategic boldness are presented as essential managerial capabilities to navigate uncertainty. Research on cultivating everyday courage offers frameworks for reframing fear and enabling decisive action. Lyft's circumstances serve as an illustrative instance for applying those leadership and strategy principles.
Read at Harvard Business Review
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