"Let's be brutally honest: your brilliant SaaS idea is probably a fantasy. You've got a beautiful mockup, a clever name, and a Trello board full of features that you just know people will love. But here's the cold, hard truth that kills 9 out of 10 startups: 1 Nobody cares about your features. They care about their problems. And right now, you're just guessing what those problems are. Back to the topic, User research is the cheat code."
"The big guys will tell you that user research involves "ethnographic studies," "contextual inquiries," and a bunch of other fancy terms that require a PhD and a truckload of cash. Forget all of that. For a startup, user research boils down to two things: Watching what people do. (The silent, creepy, but effective part) Listening to what people say. (The part where you actually talk to them) That's it."
Most startups fail because they build features instead of solving real customer problems. User research reveals actual customer pain by getting out of the founder's head and into users' messy realities. For startups, research does not require expensive academic methods; simple observation and conversations produce raw, unfiltered feedback. A scrappy, low-budget playbook starts by finding where potential users complain online and listening closely rather than pitching. The goal is to base product decisions on validated problems and behaviors so teams can iterate faster and build solutions people actually need.
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