Trainer Built $191M Brand Making Activewear She Couldn't Find

"I'm never going to charge someone $100 for a pair of leggings. It's just not going to happen. Enter Oner Active to fill the void at a price point that is pretty much accessible to anyone who wants it. Cela says the brand now sells one piece of activewear every nine seconds."

"Krissy Cela was literally stitching her own workout clothes—cutting waistbands, cropping tops, dying fabric—because she couldn't find what she needed. The problem wasn't just one thing. No brand solved all three of her needs at once: color, performance, and silhouette. Then, there was the issue of price."

"She breaks down the market like this: Nike had performance but the silhouette was awful. Alo has the look but it's a lifestyle brand, not built for performance. Lululemon pioneered quality but women are getting bored of the shapes. Oner Active's toxic-free Soft Motion fabric went so viral that one style in one color sold 15,000 units in 10 minutes."

Krissy Cela created Oner Active after personally altering her own workout clothes because existing brands failed to combine color, performance, and flattering silhouettes at reasonable prices. Premium activewear brands charged up to $128 per pair of leggings, prompting her to launch Oner Active in 2020. The brand's Soft Motion fabric became viral, with one style selling 15,000 units in ten minutes. Cela identified market gaps: Nike prioritized performance over aesthetics, Alo focused on lifestyle branding, and Lululemon pioneered quality but offered limited silhouette variety. Oner Active fills this void with desirable activewear at accessible prices, selling one piece every nine seconds. Cela built a community of 4.4 million followers across Instagram and TikTok before launch, ensuring immediate demand.

Read at Entrepreneur