Swedish startup Meadow has transformed personal care product packaging by utilizing aluminum cans in a refill system that promotes sustainability. The aluminum cartridges, known as Kapsul, feature a solid lid that is opened using a reusable pump, making the process user-friendly while ensuring safety. Recognizing the high recycling rates of aluminum compared to plastic, Meadow aims to expand the application of this recyclable material into personal care, pharmaceuticals, and home care products, while encouraging efficient recycling practices.
"We knew that we would not be able to develop a totally new packaging solution... We need to look at what we have."
"The aluminum beverage can, the most recycled container, already exists on the market... We asked ourselves, okay, what is it that we need to do to take it into new categories such as personal care, pharma, home care, and others?"
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