Google faces antitrust deja vu as US seeks to break up its digital advertising business
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Google faces antitrust deja vu as US seeks to break up its digital advertising business
"The trial scheduled to begin Monday in an Alexandria, Virginia, federal court will revolve around the harmful conduct that resulted in U.S. District Judge Leonie Brinkema declaring parts of Google's digital advertising technology to be an illegal monopoly. The judge found that Google has been engaging in behavior that stifles competition to the detriment of online publishers that depend on the system for revenue."
"Google and the Justice Department will spend the next two weeks in court presenting evidence in a "remedy" trial that will culminate in Brinkema issuing a ruling on how to restore fair market conditions. Although the judge hasn't set a timetable for making that decision, it's unlikely to come down before the end of this year because additional legal briefs and courtroom arguments are expected to extend into November before Brinkema takes the matter under submission."
A federal remedy trial in Alexandria will determine how to address parts of Google's digital advertising technology that a judge declared an illegal monopoly. The judge found conduct that stifles competition and harms online publishers that rely on ad revenue. The two-week proceeding will present evidence to guide a ruling on restoring fair market conditions, with a decision unlikely before year-end due to additional briefs and arguments. Appeals of the monopoly finding cannot be filed until the remedy is set. The case, filed in 2023, threatens Google's 17-year ad-technology network that underpins much of its services revenue and supports thousands of websites. The Justice Department seeks structural change, while Google warns that forced sales of ad technology would "invite disruption and damage" to consumers and the internet ecosystem.
Read at AP News
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