"As explained by Meta: AI-powered translations for Reels are starting to roll out in more languages, including Bengali, Tamil, Telugu, Marathi, and Kannada, on Instagram. These new additions build on our existing language support for English, Hindi, Portuguese, and Spanish. The addition of more of the languages spoken in India is significant, because India is now the biggest single market for both Facebook and Instagram usage, beating out the U.S. by a significant margin."
"Meta's AI Translations use the sound and tone of the creators own voice, in alignment with lip-synching, to create a more authentic representation of the original clip. And thus far, it's having an impact. Instagram chief Adam Mosseri says that creators are seeing increased reach due to translated content, with more Reels from around the world now making their way into people's feeds."
Meta added AI-powered Reels translations in Bengali, Tamil, Telugu, Marathi, and Kannada on Instagram, expanding language support beyond English, Hindi, Portuguese, and Spanish. The AI translations preserve the creator's voice sound and tone and align lip-synching to produce more authentic localized clips. India is the largest single market for Facebook and Instagram, increasing the potential audience impact of these additions. Translated Reels are already contributing to increased creator reach and more global Reels appearing in user feeds. Activation requires a Page or professional mode and at least 1,000 followers, and availability depends on where Meta AI is offered.
Read at www.socialmediatoday.com
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