"Microsoft is implementing significant price increases for its Surface devices, with the 12-inch Surface Pro tablet now costing $1,049 and the 13-inch Surface Laptop priced at $1,149, reflecting a $250 increase from their original prices."
"The higher-end Surface models have also seen substantial price hikes, with entry-level versions that once started at $999 now beginning at $1,499, marking a $300 increase due to rising component costs."
"Microsoft attributes these price increases to recent surges in memory and component costs, particularly due to supply shortages affecting RAM and storage chips, which have disrupted the consumer tech market."
"The transition to Arm-based processors in the 2024 Surface updates represents a significant shift for Microsoft, showcasing years of development on Windows' x86-to-Arm code translation layer, but the price hikes complicate comparisons with Apple’s offerings."
Microsoft has raised prices for its Surface PC lineup, with no new devices priced under $1,000. The 12-inch Surface Pro tablet and 13-inch Surface Laptop have seen increases of $250, while higher-end models have jumped by $300. The company cites rising memory and component costs, particularly due to supply shortages. The 2024 updates mark a shift to Arm-based processors for flagship models, but the price hikes make comparisons to Apple Silicon Macs less favorable for Microsoft.
Read at WIRED
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