"MSI general manager Huang Jinqing told investors during an earnings call that it plans to raise prices on gaming hardware by 15 to 30 percent over nine months. It is expected that these price increases will primarily affect MSI's lower-end and more affordable gaming hardware options, as the company is cutting back on producing these cheaper components."
"According to MSI's general manager, a 16GB module cost $40 last year. Now it costs $170 or more. Huang told investors that MSI holds about two months of memory inventory and is working to secure mult-year contracts with other hardware makers to avoid having to pay high prices to meet future demand."
"Jinqing blamed the rising prices on ongoing shortages of DRAM, AI hyperscalers buying up all available memory, and a low supply of Nvidia GPU components. These are the same problems leading to other hardware makers raising prices or delaying releases, like Valve, Xbox, and Intel."
MSI announced significant price increases of 15-30 percent on gaming products throughout 2026, primarily affecting lower-end hardware as the company shifts production focus to mid-range and high-end GPUs. DRAM costs have surged dramatically, with 16GB modules rising from $40 to $170 or more annually. AI hyperscalers purchasing available memory supplies and limited Nvidia GPU components exacerbate supply constraints. MSI plans to charge premium prices while reducing production volume to offset inventory challenges. The company projects the PC market will contract 10-20 percent due to supply issues. MSI's general manager described 2026 as the most challenging year since the company's founding, with the strategy relying on customer willingness to pay higher prices for fewer products.
Read at Kotaku
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