"Alex Honnold has spent the past three months training for this moment: free soloing climbing without ropes or a harness one of Asia's tallest skyscrapers, Taipei 101. It is an ambition that began more than a decade ago and is now close to being realized. Th climb will be broadcast globally on Skyscraper Live, Netflix's latest foray into live sports programming."
"There is a long tradition in the US of live-broadcast daredevil feats, from Evel Knievel's motorcycle jumps in the 1970s to Red Bull's modern-day record attempts. Netflix is not breaking new ground with Honnold, but it is continuing its push into live sports, joining Apple, Amazon Prime and Alphabet's YouTube in acquiring rights to major events. Last year, Netflix aired Christmas Day NFL games and the Jake Paul v Anthony Joshua boxing match."
Alex Honnold trained for three months to free solo Taipei 101, pursuing an ambition more than a decade in the making. The climb involves no ropes or a harness and will be broadcast globally on Skyscraper Live as a two-hour live event timed for 9am Taipei (8pm ET US). Honnold frames the ascent as routine: approach the base, climb to the top, with no margin for error. Netflix is expanding into live, eventized sports content, having streamed NFL games, a high-profile boxing match and other major events. Media observers emphasize transparency about the risks involved.
Read at www.theguardian.com
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