Judge John Hodgman: Should I Watch a TV Show Recommended by My Robot Vacuum?
Briefly

Judge John Hodgman: Should I Watch a TV Show Recommended by My Robot Vacuum?
"C: You are not wrong, but are you even you? Or has the vacuum stolen your identity to buzz-market this show to me? If you are human, it's fine for you to watch whatever garbage your robot orders for you if you like. Maybe it will like you better. But it's equally fine for your wife to opt out of this sickening pervasive culture of targeted ads and watch Dicktown (co-created by John Hodgman and David Rees) on Hulu instead."
"C: You are not wrong, but are you even you? Or has the vacuum stolen your identity to buzz-market this show to me? If you are human, it's fine for you to watch whatever garbage your robot orders for you if you like. Maybe it will like you better. But it's equally fine for your wife to opt out of this sickening pervasive culture of targeted ads and watch Dicktown (co-created by John Hodgman and David Rees) on Hulu instead."
Targeted advertising and algorithmic recommendation systems can diminish personal agency and confuse individual identity, sometimes feeling as if devices or marketing appropriate choices. The speaker questions whether an appliance has taken someone's identity to aggressively promote a program. Automated recommendations can steer humans toward low-quality programming, yet recipients may still enjoy those suggestions. Partners can choose to resist pervasive targeted-ad culture and deliberately select alternative entertainment. Choosing Dicktown on Hulu is offered as an example of opting out of targeted-ad influence and reclaiming viewing autonomy. The tone blends skepticism and humor while dismissing manipulative marketing tactics.
Read at www.nytimes.com
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