"Netflix is plowing ahead with plans to build out a library of video podcasts as it aims to keep viewers locked into the service even when they may not be watching what's on their screens. On Tuesday, Netflix announced that it's teaming up with radio giant iHeartMedia to add more than 15 video podcasts to its platform in the US next year, including My Favorite Murder, The Breakfast Club, Bobby Bones Presents: The Bobbycast, and more."
"The agreement comes as Netflix's rivalry with YouTube - its biggest competitor and the most popular podcast platform - continues heating up. Under the deal, iHeartMedia video podcasts will no longer appear in their entirety on YouTube, company spokesperson Jenn Powers confirmed to The Verge. Netflix will also get access to new podcast episodes, along with "select" episodes from each show's library."
Netflix is building a video podcast library by licensing shows from iHeartMedia and Spotify to keep viewers engaged on its platform. The iHeartMedia agreement will add more than 15 video podcasts to Netflix in the US starting in early 2026, including My Favorite Murder, The Breakfast Club, Bobbycast, Dear Chelsea, This Is Important, Joe and Jada, and The Psychology of Your 20s. Under the deal, iHeartMedia video podcasts will no longer appear in full on YouTube while Netflix gains new episodes and select back-catalog episodes. iHeartMedia retains audio-only rights and will continue distribution on iHeartRadio and other podcast platforms. The shows will roll out internationally after the US launch.
Read at The Verge
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