"But we see this initiative as more about interactivity broadly. How does interactivity become complementary to linear storytelling? How is it able to unlock whole new entertainment experiences?"
"It's just like our series and films. You scroll to the games tab, you pick whatever you want, click it, and you're in. You don't need a special controller - that's key to this access."
"creators will really find interesting and novel ways to unlock all of the power that is in this incredibly advanced controller that we all happen to have in our pockets, which, of course, is our phones,"
"not only extends the audience's engagement with a story, but it creates a synergy that reinforces both mediums, the interactive and the non-interactive side,"
Netflix positions gaming as part of a broader interactivity initiative designed to complement linear storytelling and unlock new entertainment experiences. Real-time voting is being tested on Dinner Time Live With David Chang and will be used for the live Star Search revival. The gaming strategy emphasizes multiplayer party games playable on TV using smartphones as controllers to maximize accessibility and remove special hardware barriers. Games are integrated into the existing interface via a games tab for immediate access similar to series and films. Netflix plans franchise-based games, kids titles, and mainstream releases to extend engagement across audiences and create synergy between interactive and non-interactive mediums.
#interactive-storytelling #mobile-controller-gaming #multiplayer-party-games #live-interactive-events
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