"The latest series of BBC One's UK Traitors is the most popular yet, generating more readership interest than any prior edition except for last year's celebrity spin-off, new data from Taboola shows. Taboola's readership data, taken from its network of UK publishers, shows that articles about The Traitors season four generated 3.6m page views in the two weeks leading up to its finale. Viewership figures for the season four finale, which was broadcast last Friday, 23rd January, also reached an all-time high."
"This year's season saw the introduction of a Secret Traitor - a contestant that worked as a Traitor without the audience, or the other traitors, knowing their identity. Articles specifically relating to the secret traitor received more than half a million page views since the end of December. Despite its success the new season failed to attract the same readership interest as last autumn's celebrity spin off, which generated over 10 million page views over the course of the series."
Taboola readership data from a network of UK publishers shows articles about The Traitors season four generated 3.6 million page views in the two weeks before the finale. Viewership figures for the season four finale reached an all-time high on broadcast. The season introduced a Secret Traitor, a contestant acting as a Traitor unknown to viewers and other traitors, and articles about that twist received more than half a million page views since late December. Despite strong interest, season four did not match last autumn's celebrity spin-off, which generated over 10 million page views. The Secret Traitor twist drove additional audience engagement and suggests publishers can leverage format surprises in future promotions.
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