The electric vehicle (EV) market is currently facing challenges, particularly with electric trucks failing to attract consumers. Despite high expectations, models like Tesla's Cybertruck and Ford's F-150 Lightning have not realized their projected sales, with reservations not translating into purchases. Automotive News reports that the core of the problem lies in the inadequacies of these EV trucks in meeting the demanding needs of traditional truck buyers. This struggle in both the U.S. and China highlights broader difficulties within the industry as brands innovate but fail to deliver.
Even if you're pro-EV, I think it's okay to call it now: people aren't really digging electric trucks.
Automotive News says that the reason is just that these trucks aren't up to the task of doing what needs to be done.
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