In a recent interview, former Tesla employee Matthew LaBrot discussed his protest against Elon Musk, which led to his firing. Despite being a Tesla fan, LaBrot initiated 'Tesla Employees Against Elon,' expressing concern that Musk's actions and political views were alienating customers. He noted a shift from supporting electric vehicles to opposing Musk's influence over the brand, especially after controversial public statements. LaBrot witnessed a decline in customer engagement and emphasized the need for activism to protect Tesla's mission and integrity amidst Musk's polarizing behavior.
"You know, this wasn't a new thing for me; for almost six years, I've been focused on overcoming misinformation about EVs and helping grow that mission."
"Once we hit a tipping point where the person who's running this company is now pushing customers away from the mission, then the priority shifted; that priority was to be an activist to try to save the company."
"We noticed customers, return customers, shying away from us a little bit; and that's when I started to see the things that he [Musk] was putting on Twitter and the political views he started to have."
"The tipping point... was the billionaire's infamous salute. I still call it a salute - I was like, Tesla's going to take care of this; in 2010, CEOs were getting fired for having affairs."
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