Visit Walnut Creek utilized Arrivalist's technology to gather insights on visitors to the city during a grade-school girls' basketball tournament. The data, which distinguished between locals and visitors, revealed significant traveler numbers from states like Pennsylvania and Ohio. With growing media interest mainly due to privacy implications of tracking, the focus for Visit Walnut Creek is to strategically market to these visitors and extend their stays, emphasizing the economic importance of overnight accommodations.
"The East Bay Times called the next day... I didn't even realize people watched city council meetings on YouTube. It took off from there."
"It's all about the room nights. Quite frankly, I don't care if they went to Macy's while here. I want to know if they came to Walnut Creek and went to the tournament, and how long did they stay and if we can we get them to stay longer."
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