Barbados's economy relies heavily on tourism, accounting for nearly one-third of GDP. The island has traditionally been associated with sun, sand, and sea tourism, particularly appealing to northern hemisphere travelers in the winter. However, there is a concerted effort to promote Barbados's cultural identity. Events like the Crop Over festival highlight local heritage, music, and food, allowing the island to present a fuller picture of its cultural assets. This transformation is supported by the leadership of Prime Minister Mia Mottley, who advocates for regional solidarity and cultural promotion.
Barbados's economy is heavily reliant on tourism, contributing nearly one-third of GDP, with a noticeable increase during the northern hemisphere's colder months.
The country aims to expand its tourism appeal beyond the traditional sun and sea, focusing on cultural heritage through events like Crop Over.
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